SBD/September 16, 2011/Marketing and Sponsorship

Puma Golf Sales Up Significantly This Year Largely Due To Rickie Fowler's Popularity

Puma has benefited from Fowler's rise in popularity
Cobra-Puma Golf President Bob Philion said that Puma Golf has seen "'significant' growth this year," much of which is because of PGA Tour pro Rickie Fowler's rise in popularity, according to Nancy Armour of the AP. Philion said Puma, which sponsors Fowler, has sold "thousands and thousands" of hats in markets near PGA tournament sites. He added that the company "has noticed a spike in sales whenever Fowler plays well." Philion said, "He moves the needle. That's obvious." Armour notes when Puma offered a "limited edition of Fowler's all-orange shoe, the 500 pairs available sold out 'instantly.'" Joe Skovron, Fowler's caddie, said there has "been a big jump" in Fowler's fan base from last year to this year. Skovron: "I don't know if people are getting more familiar with him or if it was the Ryder Cup, but there's definitely been an increase." Fowler said, "It is cool to have the following I do and to have an impact on some young fans. I definitely want to be a good role model, someone that kids' parents allow them to look up to" (AP, 9/16).

TOM TERRIFIC: Golfer Tom Lewis today announced that he has turned pro and has signed sponsorship deals with Ping, Titleist/FootJoy, Tullow Oil and Upper Deck. The Tullow Oil logo will appear on Lewis' sleeve and on the front of his golf bag, while Lewis will be part of Upper Deck's forthcoming collection of golf cards and memorabilia. IMG has signed Lewis, who was the low amateur at the '11 British Open, for management and marketing representation (IMG).
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