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SBD/September 15, 2011/Marketing and Sponsorship
Published September 15, 2011
DESPERATE FOR CHANGE: In Denver, Lindsay Jones noted Broncos fan Jesse Oaks and seven of his friends are going to buy "two billboards on which to implore the Broncos bosses to make a change at quarterback." Oaks was told it would cost "$10,000 to purchase two billboards in downtown Denver." Oaks then posted his plan on a Broncos message board yesterday and said that he has "received hundreds of emails from strangers since, most of them offering to chip in." It is "still up for debate what the billboards will say" (DENVERPOST.com, 9/14).
THEY'RE LOVIN' IT: California State Univ. Bakersfield and Nelligan Sports Marketing announced a new multiyear, six-figure corporate partnership with McDonald's. It will be the first major corporation to join CSUB under its new relationship with Nelligan. The most notable visible ad will be McDonald's "Golden Arches" logo that will appear on CSUB's blue playing surface (Cal-State Bakersfield).
UNIFORM DEAL: In Indianapolis, Anthony Schoettle reported USA Football Tuesday signed a two-year deal with St. Louis-based sporting goods manufacturer Rawlings. Terms of the deal were not disclosed. Rawlings will "outfit U.S. national teams and provide footballs for Team USA's competitions as well as the 2012 International Federation of American Football Under-19 World Championship." Rawlings will also "produce USA Football-licensed uniform selections for youth leagues" (IBJ.com, 9/13).