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SBD/September 15, 2011/Marketing and Sponsorship
Hill Holliday CEO Sheehan Critical Of A-B 9/11 Ad Re-air
Published September 15, 2011
CHEERS FROM CONSUMERS: Ace Metrix, which rated 14 Sept. 11-themed ads, found that A-B’s ad featuring its Clydesdale horses “was the most effective of all the commemorative ads, and also one of the most effective ads so far this quarter.” The average Ace Score for beer ads “was 478 on a scale of 0-950.” Budweiser's spot was 665. State Farm's 90-second "Thanks" ad, directed by Spike Lee, was 662 on the Ace score, making it “the second-most-effective ad this quarter.” The “average Ace Score for insurance ads is 492” (MEDIAPOST.com, 9/14).