SBD/September 14, 2011/Research and Ratings

Number Of TV Homes Drops For '11-12 Season; DC Passes Atlanta In Market Rankings

There will be an estimated 114.7 million U.S. TV households during the '11-12 TV season, according to data from Nielsen Media. That figure is down from 115.9 million homes during the '10-11 TV season, and also marks the first decline in U.S. TV homes since '92. Among the top 10 U.S. markets, the only change is DC moving ahead of Atlanta from No. 9 to No. 8. Seattle-Tacoma moved up to No. 12 in the rankings, passing Phoenix. Other markets moving up in the rankings this year are Pittsburgh, Raleigh-Durham and Indianapolis, while Baltimore, Charlotte and Salt Lake City each moved down in the rankings. Among smaller markets, Ft. Myers-Naples, Savannah and El Paso saw big gains. Tucson, Austin and Toledo each saw significant drops in the rankings (THE DAILY).

NIELSEN U.S. TV UNIVERSE ESTIMATES
TV SEASON
U.S. TV HOMES (MILLIONS)
'11-12
114.7
'10-11
115.9
'09-10
114.9
'08-09
114.5
'07-08
112.8
'06-07
111.4
'05-06
110.2
'04-05
109.6
'03-04
108.4
'02-03
106.7
'01-02
105.5
'00-01
102.2
TOP 20 U.S. TV MARKETS
'11-12 RANK
PREV.
MARKET
1
1
N.Y.
2
2
L.A.
3
3
Chicago
4
4
Philadelphia
5
5
Dallas-Ft. Worth
6
6
S.F.-Oakland-San Jose
7
7
Boston
8
9
DC
9
8
Atlanta
10
10
Houston
11
11
Detroit
12
13
Seattle-Tacoma
13
12
Phoenix
14
14
Tampa-St. Petersburg
15
15
Minneapolis-St. Paul
16
16
Miami-Ft. Lauderdale
17
17
Denver
18
18
Cleveland-Akron
19
19
Orlando-Daytona Beach
20
20
Sacramento

 

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