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Yahoo, MLBAM Agree To Deal For Nightly Show With Live Look-Ins, Highlights

Yahoo Sports has struck a multiyear deal with MLBAM to create "MLB.com Full Count," a nightly online video whiparound show featuring live look-ins to games, highlights, social media integration, scores, statistics and other live content. "MLB.com Full Count," powered by MLBAM and distributed through both Yahoo and MLB.com, will feature roughly six to eight hours of live content each night, and mobile and tablet versions of the product are also under development. The pact revives a rights relationship that had been briefly severed early this year when CBSSports.com gained exclusive in-game player video highlights related to fantasy baseball that were previously held by Yahoo. "The relationship [with MLBAM] never really went away, and this is a great example of developing new products for the betterment of fans and advertisers," said Yahoo Media Network VP Ken Fuchs. "We think this is going to be transformative, and really take on some of the best elements of both TV and online video." Financial terms were not disclosed, but the pact in part likely involves revenue sharing of advertising revenue generated from "MLB.com Full Count." Yahoo also gains regular daily video highlights from MLB.com. Yahoo Sports has been the most widely trafficked U.S. sports site for the past 41 months straight, posting 47.4 million unique visitors during August, according to comScore.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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