ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image
SBD/September 14, 2011/Marketing and Sponsorship
Nike Unveils New Pro Combat Uniforms For Nine College Programs
Published September 14, 2011
WEIGHING IN: ESPN.com’s Paul Lukas wrote MSU’s uniforms look "almost Oregon-ish from a distance.” The new look is “not a bad design on its own terms, but a gold helmet and black pants just do not say, ‘Michigan State.’" Lukas wrote of Ohio State’s uniforms, “Don’t understand Nike's new habit of having pants stripes begin several inches down on hip, instead of right at the waistline. Makes the stripe look incomplete. ... Overall, not really good or bad -- just blah” (ESPN.com, 9/13). SI.com’s Holly Anderson wrote the jerseys for Army and Navy feature “uncountable little touches,” and “just about all of them are great ones.” Anderson: “The Navy helmet and Army shoulder crest, grand yet unfussy" (SI.com, 9/13).
FIGHTING TEMPTATIONS: The Univ. of Michigan is allowing its football players to keep the special adidas jerseys worn during Saturday's win over Notre Dame, but Denver Post columnits Woody Paige called the move a "mistake." The temptation "is just too incredibly great” for players to sell the jerseys, a violation of NCAA rules. Paige: "Here's the solution: You say, ‘When you graduate, we’ll give you the jersey,’ because at that point it doesn’t matter.” L.A. Times columnist Bill Plaschke said, "People would love these jerseys. You see how cool they look? ... This is tempting kids too much." But ESPN's Jackie MacMullan said, "The only one that would get any money for his jersey anyway is (QB) Denard Robinson" ("Around The Horn," ESPN, 9/13).