Team USA To Don "Breezy" Ralph Lauren Outfits DirecTV Brings Back Peyton Manning For Campaign Coca-Cola Going Big On Social Media Around Rio Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction World Surf League Launches Jersey Line Marketplace Roundup Target Leaving Chip Ganassi's IndyCar Team
SBD/September 14, 2011/Marketing and Sponsorship
Sergio Tacchini May Have Trouble Paying Bonuses Owed To Novak Djokovic
Published September 14, 2011
RISING STAR: The WALL STREET JOURNAL's Jason Gay reports Djokovic "intends to build his profile." Yesterday he appeared on CBS' "The Early Show," NBC's "Today," "Live with Regis & Kelly" and CNN before making an appearance at the Empire State Building and on NBC's "Late Night with Jimmy Fallon." A sit-down interview with PBS' Charlie Rose also is scheduled. As Djokovic made his rounds in N.Y. yesterday, "accompanying his entourage" was PR firm Sunshine, Sachs & Associates President Ken Sunshine, whose clients include Leonardo DiCaprio and Jon Bon Jovi. Despite the success, Gay writes, "Djokovic is not jaded. He is still in that endearing, semi-awestruck stage of stardom" (WALL STREET JOURNAL, 9/14). The AP's Howard Fendrich reported Djokovic "wants to pursue acting." He said, "Yeah. Why not? I might do something if I have time soon. And I would like to. I just think show business is something that attracts me, that I really like watching, that I like being a part of. It's part of my personality." Djokovic noted that he "already has a couple of offers to consider" (AP, 9/13).
YOU WIN SOME, YOU LOSE SOME: YAHOO SPORTS' Chris Chase listed his winners and losers from this year's U.S. Open, and the sport of tennis was among those garnering a positive review. Chase: "Tennis wins because it was near the top of the sports news cycle on Sunday and Monday despite the NFL's opening weekend." Sponsors for Li Na, however, were a "loser" after the French Open winner lost in the first round for the second straight Grand Slam. Chase wrote, "For $42 million, Nike, Mercedes and others got a total of 94 minutes of court time during a match that was played in the middle of the Chinese night" (SPORTS.YAHOO.com, 9/13). Meanwhile, FORBES' Patrick Rishe writes sponsors watching replays of Serena Williams' outburst toward the chair umpire "cringe with displeasure." Rishe: "Does she want to leave like a graceful champion who further crafts an image worthy of long-term corporate appeal? Or will she exit stage right as a scowling, howling freight-train veering off into the doubles-lane with ethics outside the lines while double-faulting away years of hard earned good will?" (FORBES.com, 9/14).