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SBD/September 14, 2011/Marketing and Sponsorship
Sergio Tacchini May Have Trouble Paying Bonuses Owed To Novak Djokovic
Published September 14, 2011
RISING STAR: The WALL STREET JOURNAL's Jason Gay reports Djokovic "intends to build his profile." Yesterday he appeared on CBS' "The Early Show," NBC's "Today," "Live with Regis & Kelly" and CNN before making an appearance at the Empire State Building and on NBC's "Late Night with Jimmy Fallon." A sit-down interview with PBS' Charlie Rose also is scheduled. As Djokovic made his rounds in N.Y. yesterday, "accompanying his entourage" was PR firm Sunshine, Sachs & Associates President Ken Sunshine, whose clients include Leonardo DiCaprio and Jon Bon Jovi. Despite the success, Gay writes, "Djokovic is not jaded. He is still in that endearing, semi-awestruck stage of stardom" (WALL STREET JOURNAL, 9/14). The AP's Howard Fendrich reported Djokovic "wants to pursue acting." He said, "Yeah. Why not? I might do something if I have time soon. And I would like to. I just think show business is something that attracts me, that I really like watching, that I like being a part of. It's part of my personality." Djokovic noted that he "already has a couple of offers to consider" (AP, 9/13).
YOU WIN SOME, YOU LOSE SOME: YAHOO SPORTS' Chris Chase listed his winners and losers from this year's U.S. Open, and the sport of tennis was among those garnering a positive review. Chase: "Tennis wins because it was near the top of the sports news cycle on Sunday and Monday despite the NFL's opening weekend." Sponsors for Li Na, however, were a "loser" after the French Open winner lost in the first round for the second straight Grand Slam. Chase wrote, "For $42 million, Nike, Mercedes and others got a total of 94 minutes of court time during a match that was played in the middle of the Chinese night" (SPORTS.YAHOO.com, 9/13). Meanwhile, FORBES' Patrick Rishe writes sponsors watching replays of Serena Williams' outburst toward the chair umpire "cringe with displeasure." Rishe: "Does she want to leave like a graceful champion who further crafts an image worthy of long-term corporate appeal? Or will she exit stage right as a scowling, howling freight-train veering off into the doubles-lane with ethics outside the lines while double-faulting away years of hard earned good will?" (FORBES.com, 9/14).