SBD / September 9, 2011 / FoxSports.com Upgrades NFL GameTrax

SBD/September 9, 2011/NFL Season Preview

FoxSports.com Upgrades NFL GameTrax For Start Of The Regular Season

By Eric Fisher, Staff Writer

Published September 9, 2011

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Lexus will serve as lead sponsor of GameTrax for second consecutive year
FoxSports.com has significantly updated its NFL GameTrax gametracker. Essentially left alone for five years, the new GameTrax features a heavy graphic integration with Fox Sports' broadcast elements, Twitter aggregation and faster data updates. The update also puts GameTrax in a much more competitive position against NFL.com, ESPN.com and other rival sites with more graphically enhanced NFL gametrackers. "This was a page that was in desperate need of an upgrade," said FoxSports.com VP/Products Ryan Kuttler. "We've now got something much more engaging, and something that also provides us some additional sponsor inventory." Lexus is the lead sponsor for GameTrax for the second consecutive year.
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