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SBD/September 9, 2011/NFL Season Preview
A-B Not Wasting Time Capitalizing On NFL Deal, With New Ads Running In Season Opener
Published September 9, 2011
JUMPING IN HEAD FIRST: Bud Light is offering a promo in which consumers can enter the "Ultimate Fan Experience" through NFL-themed Snap Tags on specially marked Bud Light 12-pack bottle cases and POS materials. Fans that enter are eligible to win one of five prizes, including trips to Super Bowl XLVI and the '12 Pro Bowl. The effort runs through Jan. 15. Meanwhile, Bud Light Thursday also launched "The Bud Light Huddle," a new online community for adult NFL fans that offers digital content and a platform to interact with other NFL fans across the country (THE DAILY).