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SBD/September 9, 2011/Marketing and Sponsorship
Published September 9, 2011
HAT RACK: EPL club Arsenal has "won a court case in Spain forcing the owner of a hat shop to change the name of her premises." Alicia Simon "has now been told by the Spanish patent and Trademark Office to change the name of her hat shop 'Arsenale.'" Simon "registered the name of her shop before she even opened it in 2007 despite protestations" from the English club. Simon "admits to having no knowledge" of soccer (SPORTS.YAHOO.com, 9/8).
ENERGY BOOST: The NHL Panthers said that Sheets Energy Strips -- a product Heat F LeBron James "helped launch earlier this year -- will be the presenting sponsor of their training camp, which starts Sept. 16." Sheets is also "listed now as a marketing partner for both the Panthers" and BankAtlantic Center (AP, 9/8).