SBD/September 9, 2011/Marketing and Sponsorship

Marketplace Roundup

The AP's Jenna Fryer noted NASCAR driver Jeff Gordon will be aided by a new sponsor in Saturday night's Sprint Cup Series Wonderful Pistachios 400 at Richmond Int'l Raceway when Chase Card Services puts the "AARP Visa Card and the Chase logo on the hood and decklid of the No. 24 Chevrolet." Chase will do the same at the AAA 400 at Dover Int'l Speedway later this month. The sponsorship is in "cooperation with the AARP's Drive to End Hunger campaign." Since signing on to sponsor Gordon, the AARP Foundation "has raised more than $12 million toward the campaign through individual and corporate donations." The effort will be "boosted now by Chase, which has agreed to donate $1 for each new account opened through 2012 to the Drive to End Hunger campaign." Chase has "limited the donation to $2 million per year" (AP, 9/8).

HAT RACK: EPL club Arsenal has "won a court case in Spain forcing the owner of a hat shop to change the name of her premises." Alicia Simon "has now been told by the Spanish patent and Trademark Office to change the name of her hat shop 'Arsenale.'" Simon "registered the name of her shop before she even opened it in 2007 despite protestations" from the English club. Simon "admits to having no knowledge" of soccer (SPORTS.YAHOO.com, 9/8).

ENERGY BOOST: The NHL Panthers said that Sheets Energy Strips -- a product Heat F LeBron James "helped launch earlier this year -- will be the presenting sponsor of their training camp, which starts Sept. 16." Sheets is also "listed now as a marketing partner for both the Panthers" and BankAtlantic Center (AP, 9/8).
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