Nike Drops Suit Against Boris Berian Nike Forced To Recall Dresses Made For Wimbledon Campbell's To Release Fantasy Football Campaign NBA Draftees Show Off Fashion Choices NBA Finals Generated $164.4M In TV Ad Revenue Marketplace Roundup United Unveils Olympic Film For Flights Wimbledon Looks To Increase Popularity In U.S. Bleacher Report Creates Pop-Up Shop USSA Inks Clif Bar, Could Renew GoPro
SBD/September 9, 2011/Marketing and Sponsorship
Published September 9, 2011
HAT RACK: EPL club Arsenal has "won a court case in Spain forcing the owner of a hat shop to change the name of her premises." Alicia Simon "has now been told by the Spanish patent and Trademark Office to change the name of her hat shop 'Arsenale.'" Simon "registered the name of her shop before she even opened it in 2007 despite protestations" from the English club. Simon "admits to having no knowledge" of soccer (SPORTS.YAHOO.com, 9/8).
ENERGY BOOST: The NHL Panthers said that Sheets Energy Strips -- a product Heat F LeBron James "helped launch earlier this year -- will be the presenting sponsor of their training camp, which starts Sept. 16." Sheets is also "listed now as a marketing partner for both the Panthers" and BankAtlantic Center (AP, 9/8).