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Marketing and Sponsorship

In The Studio: IMG College Ready To Take Its Offering Nationwide To Sponsors

As a companion to his cover story in this week’s SportsBusiness Journal, reporter Michael Smith talks about IMG College’s structure and ability to sign major sponsorship deals with the likes of UPS and MillerCoors across its affiliated collegiate programs. Smith notes the fragmented nature of doing sponsorships within collegiate sports: “Now, what IMG College set out to do with these $300 million worth of acquisitions, from ISP Sports and CLC, now they have brought these properties together and they are able to become a one-stop shop for major brands that want to get into college sports, and that’s what they have been able to do with this UPS deal.” Smith: “It’s very complicated for an IMG College to go out across its 80 different college properties and clear all that inventory so they can bring a package together to a brand and sell it, so the brand knows it has this space, this space and this space across all their colleges.” Read Smith's full story in this week's issue and watch the full video below.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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