SBD/September 9, 2011/Marketing and Sponsorship

In The Studio: IMG College Ready To Take Its Offering Nationwide To Sponsors

As a companion to his cover story in this week’s SportsBusiness Journal, reporter Michael Smith talks about IMG College’s structure and ability to sign major sponsorship deals with the likes of UPS and MillerCoors across its affiliated collegiate programs. Smith notes the fragmented nature of doing sponsorships within collegiate sports: “Now, what IMG College set out to do with these $300 million worth of acquisitions, from ISP Sports and CLC, now they have brought these properties together and they are able to become a one-stop shop for major brands that want to get into college sports, and that’s what they have been able to do with this UPS deal.” Smith: “It’s very complicated for an IMG College to go out across its 80 different college properties and clear all that inventory so they can bring a package together to a brand and sell it, so the brand knows it has this space, this space and this space across all their colleges.” Read Smith's full story in this week's issue and watch the full video below.
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