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SBD/September 9, 2011/Colleges
Big Times At The Big House: Michigan Preps For First Game Under The Lights
Published September 9, 2011
MAKING IT AN EVENT: In Detroit, Kim Kozlowski noted a "lineup of events will be held across campus to celebrate" the milestone game. There will be a "presentation to Heisman Trophy winner Desmond Howard" honoring him for being selected to the College Football HOF, a "tribute to the U-M grads who died during the Sept. 11 tragedy, a special halftime show and more." ESPN's "College GameDay" will broadcast live from the UM campus from 10:00am-12:00pm ET Saturday, and a fan fest will be held at nearby Pioneer High School, which will "include Sports Illustrated and a Heisman Trophy display" (DETROIT NEWS, 9/6).
HOWARD'S WAY: CNBC.com's Darren Rovell reported UM has printed 15,000 game programs that include "an audio file of 'The Catch,' Desmond Howard's famous touchdown against Notre Dame twenty years ago." The file includes not just the call from UM announcer Frank Beckmann and ABC's Brent Musburger, but also the "play call from Michigan's head football coach at the time Gary Moeller and sound from Michigan quarterback Elvis Grbac in the huddle." Game programs typically cost $10, but "to cover the cost of the investment in the chip, this program cost $15." More than 1,000 have already been sold online, and IMG "sold the back of the audio card to Absopure water in order to make the deal more financially viable" (CNBC.com, 9/7).