SBD/September 8, 2011/Research and Ratings

NFL Network Begins '11 Regular Season In 56.5 Million U.S. TV Homes

NFL Network is in 56.5 million U.S. homes as the '11 season gets underway, a small dip from 56.8 million homes at the start of the season last year. Among sports cable networks, ESPN tops the list at 98.8 million homes. The net has now been below the 100 million homes mark for two straight months. ESPN's September distribution is also down 1% from August. The Weather Channel leads all cable nets in September with 100.1 million homes. While MLB Network began the month in 56.3 million homes, it recently signed a deal with Dish Network to extend distribution to 65 million homes. The deal makes MLB Network the most widely distributed league-owned cable network. FX, which began airing college football games this past weekend and will soon air UFC-related programming, is in 98.2 million homes in September, up 1.6% from the same period last year.

U.S. CABLE NETWORK DISTRIBUTION FOR SEPTEMBER
NETWORK
'06
(000)
'07
(000)
'08
(000)
'09
(000)
'10
(000)
'11
(000)
The Weather Channel
91,718
96,029
98,159
99,829
100,672
100,050
TBS
91,650
95,726
98,478
99,847
101,130
100,015
Discovery Channel
92,283
96,550
98,115
99,608
100,571
99,742
Food Network
90,765
95,152
97,358
99,064
100,302
99,569
Nick@Nite
91,720
95,970
97,936
99,359
100,468
99,485
Nickelodeon
91,720
95,970
97,936
99,359
100,468
99,485
USA
92,026
96,073
98,274
99,095
99,958
99,355
CNN
92,057
96,193
97,697
99,218
100,146
99,216
TNT
91,971
96,074
97,612
98,990
100,054
99,135
HLN
91,298
95,539
97,702
99,121
100,006
99,070
ESPN
92,285
96,229
97,637
98,821
99,819
98,784
ESPN2
91,711
95,895
97,247
98,568
99,773
98,700
FX
90,036
94,099
94,787
96,077
96,644
98,228
Golf Channel
69,813
76,903
81,709
81,440
83,171
83,327
Speed
68,160
72,746
73,398
74,181
76,826
77,742
Versus
70,596
74,162
73,939
75,432
74,593
75,439
ESPNews
51,533
61,381
66,793
69,413
74,077
73,639
ESPNU
n/a
n/a
n/a
n/a
n/a
72,384
NFL Network
n/a
44,129
41,510
47,319
56,794
56,530
MLB Network
n/a
n/a
n/a
n/a
55,692
56,347
NBA TV
n/a
n/a
n/a
n/a
n/a
54,700
Fox Soccer
n/a
n/a
n/a
34,512
37,938
39,085
ESPN Classic
n/a
n/a
n/a
n/a
n/a
33,267
Fuel TV
n/a
n/a
n/a
n/a
n/a
32,037
             

NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings. Among those networks not listed are NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network. 

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