SBD/September 8, 2011/Research and Ratings

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  • NFL Network Begins '11 Regular Season In 56.5 Million U.S. TV Homes

    NFL Network is in 56.5 million U.S. homes as the '11 season gets underway, a small dip from 56.8 million homes at the start of the season last year. Among sports cable networks, ESPN tops the list at 98.8 million homes. The net has now been below the 100 million homes mark for two straight months. ESPN's September distribution is also down 1% from August. The Weather Channel leads all cable nets in September with 100.1 million homes. While MLB Network began the month in 56.3 million homes, it recently signed a deal with Dish Network to extend distribution to 65 million homes. The deal makes MLB Network the most widely distributed league-owned cable network. FX, which began airing college football games this past weekend and will soon air UFC-related programming, is in 98.2 million homes in September, up 1.6% from the same period last year.

    U.S. CABLE NETWORK DISTRIBUTION FOR SEPTEMBER
    NETWORK
    '06
    (000)
    '07
    (000)
    '08
    (000)
    '09
    (000)
    '10
    (000)
    '11
    (000)
    The Weather Channel
    91,718
    96,029
    98,159
    99,829
    100,672
    100,050
    TBS
    91,650
    95,726
    98,478
    99,847
    101,130
    100,015
    Discovery Channel
    92,283
    96,550
    98,115
    99,608
    100,571
    99,742
    Food Network
    90,765
    95,152
    97,358
    99,064
    100,302
    99,569
    Nick@Nite
    91,720
    95,970
    97,936
    99,359
    100,468
    99,485
    Nickelodeon
    91,720
    95,970
    97,936
    99,359
    100,468
    99,485
    USA
    92,026
    96,073
    98,274
    99,095
    99,958
    99,355
    CNN
    92,057
    96,193
    97,697
    99,218
    100,146
    99,216
    TNT
    91,971
    96,074
    97,612
    98,990
    100,054
    99,135
    HLN
    91,298
    95,539
    97,702
    99,121
    100,006
    99,070
    ESPN
    92,285
    96,229
    97,637
    98,821
    99,819
    98,784
    ESPN2
    91,711
    95,895
    97,247
    98,568
    99,773
    98,700
    FX
    90,036
    94,099
    94,787
    96,077
    96,644
    98,228
    Golf Channel
    69,813
    76,903
    81,709
    81,440
    83,171
    83,327
    Speed
    68,160
    72,746
    73,398
    74,181
    76,826
    77,742
    Versus
    70,596
    74,162
    73,939
    75,432
    74,593
    75,439
    ESPNews
    51,533
    61,381
    66,793
    69,413
    74,077
    73,639
    ESPNU
    n/a
    n/a
    n/a
    n/a
    n/a
    72,384
    NFL Network
    n/a
    44,129
    41,510
    47,319
    56,794
    56,530
    MLB Network
    n/a
    n/a
    n/a
    n/a
    55,692
    56,347
    NBA TV
    n/a
    n/a
    n/a
    n/a
    n/a
    54,700
    Fox Soccer
    n/a
    n/a
    n/a
    34,512
    37,938
    39,085
    ESPN Classic
    n/a
    n/a
    n/a
    n/a
    n/a
    33,267
    Fuel TV
    n/a
    n/a
    n/a
    n/a
    n/a
    32,037
                 

    NOTE: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings. Among those networks not listed are NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network. 

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