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SBD/September 8, 2011/NFL Season Preview
Spons-o-Meter: NFL Lines Up 22 Partners To Start ’11 Season
Published September 8, 2011
THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '11 season. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '10 season.
| SPONSOR | CATEGORY |
SINCE
|
| Gatorade | Isotonic Beverage |
'83
|
| Visa USA | Payment Systems Services |
'95
|
| Campbell’s Soup | Soup, Canned Pasta, Tomato Food Sauces, Salsa |
'98
|
| Motorola | Wireless Telecommunications Equipment |
'99
|
| FedEx | Worldwide Package Delivery Service |
'00
|
| Frito-Lay | Salted Snack/Popcorn/Peanuts/Dips |
'00
|
| GM | Car & Passenger Truck |
'01
|
| Mars Snackfood | Chocolate & Non-chocolate Confectionery |
'02
|
| Pepsi | Soft Drinks |
'02
|
| IBM | Computer Hardware, Software, IT Services |
'03
|
| Dairy Management Inc. | Dairy, Milk, Yogurt, Cheese |
'03
|
| Procter & Gamble (Prilosec) | Heartburn Medication |
'05
|
| Bridgestone | Tire Sponsor |
'07
|
| National Guard | U.S. Armed Forces |
'09
|
| Procter & Gamble (Gillette; Head & Shoulders; Vicks) | Grooming Products, Fabric Care/Air Care, Household Needs |
'09
|
| Papa John’s | Official Pizza |
'10
|
| Verizon | Wireless Telecommunication Service |
'10
|
| Barclays | Official Credit Card |
'10
|
| Castrol | Official Motor Oil |
'11
|
| USAA | Official Military Appreciation |
'11
|
| Anheuser-Busch | Official Beer |
'11
|
| BOSE | Official Home Theater System |
'11
|
