SBD/September 8, 2011/NFL Season Preview

Spons-o-Meter: NFL Lines Up 22 Partners To Start ’11 Season

THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '11 season. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '10 season.

Gatorade Isotonic Beverage
Visa USA Payment Systems Services
Campbell’s Soup Soup, Canned Pasta, Tomato Food Sauces, Salsa
Motorola Wireless Telecommunications Equipment
FedEx Worldwide Package Delivery Service
Frito-Lay Salted Snack/Popcorn/Peanuts/Dips 
GM Car & Passenger Truck
Mars Snackfood Chocolate & Non-chocolate Confectionery
Pepsi Soft Drinks
IBM Computer Hardware, Software, IT Services 
Dairy Management Inc. Dairy, Milk, Yogurt, Cheese
Procter & Gamble (Prilosec) Heartburn Medication
Bridgestone Tire Sponsor
National Guard U.S. Armed Forces
Procter & Gamble (Gillette; Head & Shoulders; Vicks) Grooming Products, Fabric Care/Air Care, Household Needs
Papa John’s Official Pizza
Verizon Wireless Telecommunication Service
Barclays Official Credit Card
Castrol Official Motor Oil
USAA Official Military Appreciation
Anheuser-Busch Official Beer
BOSE Official Home Theater System


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