SBD/September 8, 2011/NFL Season Preview

Spons-o-Meter: NFL Lines Up 22 Partners To Start ’11 Season

THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '11 season. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '10 season.

SPONSOR CATEGORY
SINCE
Gatorade Isotonic Beverage
'83
Visa USA Payment Systems Services
'95
Campbell’s Soup Soup, Canned Pasta, Tomato Food Sauces, Salsa
'98
Motorola Wireless Telecommunications Equipment
'99
FedEx Worldwide Package Delivery Service
'00
Frito-Lay Salted Snack/Popcorn/Peanuts/Dips 
'00
GM Car & Passenger Truck
'01
Mars Snackfood Chocolate & Non-chocolate Confectionery
'02
Pepsi Soft Drinks
'02
IBM Computer Hardware, Software, IT Services 
'03
Dairy Management Inc. Dairy, Milk, Yogurt, Cheese
'03
Procter & Gamble (Prilosec) Heartburn Medication
'05
Bridgestone Tire Sponsor
'07
National Guard U.S. Armed Forces
'09
Procter & Gamble (Gillette; Head & Shoulders; Vicks) Grooming Products, Fabric Care/Air Care, Household Needs
'09
Papa John’s Official Pizza
'10
Verizon Wireless Telecommunication Service
'10
Barclays Official Credit Card
'10
Castrol Official Motor Oil
'11
USAA Official Military Appreciation
'11
Anheuser-Busch Official Beer
'11
BOSE Official Home Theater System
'11

 

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