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NFL Season Preview

NFL Marketing Notes: Aaron Rodgers Featured In Campaign For Wisconsin Bank

Associated Banc-Corp yesterday launched a new ad campaign featuring Packers QB Aaron Rodgers promoting the Green Bay-based bank's products and services. The TV, radio and newspaper campaign will air in eight Wisconsin cities in September and October. The spots are expected to run on weekdays and during TV and radio broadcasts of Packers games. Print ads will appear in about 40 Wisconsin newspapers. Customers who open a Packers checking account will receive a package that includes a custom Rodgers bobblehead, poster, and checkbook cover with Rodgers' signature and the Packers logo, accompanied by a free first order of Packers checks. Customers using their Packers debit MasterCard between Sept. 6 and Dec. 31 will be automatically entered into the Ultimate Aaron Rodgers Experience for a chance to win tickets to all '12 Packers home games, an invitation to a meet and greet with Rodgers and a replica Super Bowl XLV ring paperweight (Associated Banc-Corp).

NEW SOLUTIONS: In N.Y., Stuart Elliott takes a look at advertisers' preparations for the NFL season amid uncertainty and reports FedEx will "introduce a campaign during the first game of the season" that will present a new theme, "Solutions that matter." FedEx Advertising & Marketing Communications Dir Steve Pacheco said his company was "sweating" the potential for a delay or disruption. Pacheco added, "We don't know yet" whether the company will return to the Super Bowl next year. Pacheco: "The decision will be made very soon." He continued, "I do believe there'll be other opportunities, maybe outside the Super Bowl, for big impact" (N.Y. TIMES, 9/8). Meanwhile, the WALL STREET JOURNAL's Nando Di Fino notes FX's "The League," a show about six friends in a fantasy football league, was "jeopardized" by the NFL lockout. Unsure "how a work stoppage would play out, 'The League' co-creators, Jeff Schaffer and Jackie Marcus Schaffer, wrote two separate storylines." The first "assumed the lockout would be settled and featured the usual mock drafts of NFL players and scoring based on their real-life performances." In the "other storyline, the comedy got a little darker." Characters "struggled to cope with the void, at one point pondering an improbable fantasy-curling league" (WALL STREET JOURNAL, 9/8).

PLANES AND AUTOMOBILES: Jet Air Group announced Tuesday that it has partnered with the Packers to offer flight services for Packers games (GREEN BAY PRESS-GAZETTE)....Kumho Tire USA has "increased its sports marketing lineup, inking a deal" with the NFL Jets for the '11-13 seasons. Kumho will be the official tire of the Jets and will have a pregame "fan zone at all 10 home games for this coming season." The Kumho Tire "big rig and Kumho girls will be present at each game for giveaways and other fan activities". Kumho will also "have in-stadium signage" at MetLife Stadium (TIREREVIEW.com, 9/7).

CLOTHING CONTROVERSY: In Pittsburgh, Brian Bowling reports the Steelers and the Allegheny Valley School Foundation have "sued Eugene Berry Enterprise LLC, saying the company infringed on the The Terrible Towel trademark by producing and selling its own version of "the Terrible T-shirt." U.S. District Court Judge Arthur Schwab yesterday "granted a preliminary injunction that makes sales of the T-shirt illegal until the lawsuit is included" (PITTSBURGH TRIBUNE-REVIEW, 9/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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