NFL To Address Sexual Orientation With Rookies Dan Snyder Sells Johnny Rockets Chain Falcons' Stadium Builders Offered Incentives Lurie Talks Potential Of Philly Super Bowl HBO Not Toning Down "Hard Knocks" Cuts ESPN, Fox Payouts To Pac-12 Revealed NFL Bags Ban May Be Boon To Vendors Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA 49ers, Yahoo Ink Social Media Deal
Upcoming Conferences and Events
SBD/September 8, 2011/NFL Season Preview
ESPN, NFL Formally Sign Eight-Year Rights Deal Extension Worth $1.9B Annually
Published September 8, 2011
INSIDE THE TALKS: Negotiations started a year ago, around Labor Day ‘10. Word of the pending deal was first reported in January, when the two sides agreed on the broad outline of a deal, but the labor situation that led to a four-and-a-half-month lockout put further negotiations on hold. ESPN and the NFL returned to the negotiating table soon after the NFL’s lockout ended. The NFL now is expected to turn its attention to selling a new eight-game package of early-season games, a package that has attracted interest from NBC, Turner, ESPN and Fox. Then, the NFL will look to renew its broadcast deals. Even before the current negotiation, ESPN was paying the league much more than any of the NFL’s other TV partners. ESPN’s annual payout of $1.1B dwarfs the annual rights fees paid by Fox ($720M), CBS ($620M) and NBC ($603M). Those rights fees could eclipse $1B per year.