SBD/September 7, 2011/Research and Ratings

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  • Overnight Ratings: NBC Up For PGA Tour; Mixed Bag For U.S. Open On CBS

    The opening weekend of college football topped all sports telecasts over Labor Day weekend. NBC on Monday aired coverage of the final round of the PGA Tour Deutsche Bank Championship, which saw Webb Simpson defeat Chez Reavie in a playoff. That overnight is up 9.5% from a 2.1 for last year’s final round, which saw Charley Hoffman win the event by five strokes. While NASCAR Sprint Cup Series coverage from Atlanta on ESPN was delayed until Tuesday, ESPN2 aired the Nationwide Series Great Clips 300 on Saturday night, earning a 1.1 overnight, flat compared to last year. CBS had a mixed bag for its three windows of U.S. Open coverage over the holiday weekend. The net earned a 1.3 overnight on Saturday (+8.3%), 1.6 on Sunday (-11.1%) and a 2.0 on Monday (flat). Listed below are overnight Nielsen ratings from broadcast TV sports telecasts over Labor Day weekend.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "College Football Countdown"
    9/3
    ABC
    3:00-3:30pm
    0.6
    NCAA Football: (regional)
    9/3
    ABC
    3:30-6:00pm
    2.2
    NCAA Football: Oregon-LSU
    9/3
    ABC
    8:00-11:45pm
    4.7
    U.S. Open: Men's, Women's Third Round
    9/3
    CBS
    11:00am-6:15pm
    1.3
    MLB: (regional)
    9/3
    Fox
    4:15-7:15pm
    1.7
    World Track & Field Championships (taped)
    9/3
    NBC
    2:00-3:30pm
    1.0
    NCAA Football: South Florida-Notre Dame*
    9/3
    NBC
    3:30-5:30pm,
    7:15-9:00pm
    2.4
    U.S. Open: Men's Third, Women's Fourth Round
    9/4
    CBS
    11:00am-6:15pm
    1.6
    World Track & Field Championships (taped)
    9/4
    NBC
    1:30-3:00pm
    1.3
    PGA Tour: Deutsche Bank Championship:
    Third Round
    9/4
    NBC
    3:00-6:00pm
    1.5
    U.S. Open: Men's, Women's Fourth Round
    9/5
    CBS
    12:30-7:00pm
    2.0
    PGA Tour: Deutsche Bank Championship:
    Final Round
    9/5
    NBC
    3:00-6:45pm
    2.3
     

    NOTES: * = Rain delays affected coverage. Telecast finished on Versus from 9:19-9:41pm ET.

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