CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/September 7, 2011/Media
Published September 7, 2011
IN THE RING: BROADCASTING & CABLE's Ben Grossman reported the WWE "began running spots for its potential new network on Monday," as ads for a WWE Network appeared during "Monday Night Raw" on USA Network. The promos did not give a launch date, but indicated that the net "would be coming in 2012." Grossman noted the ads "included a mix of classic (think Andre The Giant) and current wrestling clips" (BROADCASTINGCABLE.com 9/6). CABLEFAX DAILY notes details surrounding the launch "remain limited." WWE "declined to comment" following the promos, but has said in the past that it "favors a network model featuring multichannel ops as investors." Comcast-NBCUniversal "appears a viable candidate for part ownership of a WWE net given how USA and Syfy both enjoy successful WWE shows and are WWE's last remaining cable partners" (CABLEFAX DAILY, 9/7).
HE'S IN THE GAME: In N.Y., Bob Raissman noted EA Sports' "Madden NFL 12" was just released with Gus Johnson on the play-by-play, and industry sources said that this iteration "is likely Johnson's last Madden game call." But the Fox announcer said that that would be "news to him." Johnson: "From what I understand everything is a go for next year. Nothing has been expressed to me about any changes." Raissman noted "Madden" analyst Cris Collinsworth "is still under contract to EA" (N.Y. DAILY NEWS, 9/4).
TAKING IT TO THE NET: Basketball writer Chris Sheridan announced yesterday on Twitter that he has left ESPN after six years and launched a new website, www.sheridanhoops.com (TWITTER.com, 9/6).