SBD/September 7, 2011/Leagues and Governing Bodies
The NHL Takes Manhattan: League Begins Annual Player Media Tour Tonight
Published September 7, 2011
The NHL is bringing 34 of its top players and 15 national rights holders to N.Y. for two days of promotional shoots and media visits. Called the Player Media Tour, the event runs Thursday and Friday. The league started the meeting in '08 as a way to connect players with rights holders and national media sources on the eve of the season. The league last year hosted 20 players. As a new element to this year’s tour, the NHL will take its marquee players to visit the offices of NBC, the N.Y. Times, Wall Street Journal, SI, Time magazine, SiriusXM radio, Complex magazine and New York Magazine. Penguins C Sidney Crosby, Bruins G Tim Thomas and Lightning C Steven Stamkos will be in attendance. The league is filming the majority of the promo videos at Prudential Center in Newark as well as the league offices in midtown Manhattan. The NHL also is filming a series of educational spots for NBC Learn, the education arm of NBC News. The tour kicks off tonight with a fundraising event at the Versace boutique on Fifth Avenue, which will raise money for the NHL Foundation.
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