Quote of the Day
"One of the reasons -- and there are a lot of reasons -- we got in the Pac-12 is to play regularly on the West Coast. When I hear things like East-West divisions, we're going back to the Big 12 again."-- Univ. of Colorado President Bruce Benson, on the prospects of the Pac-12 expanding to include four current teams in the Big 12. (DENVER POST, 9/7)
Top Stories
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Going To The Max
Gatorade will continue to be featured sideline drink during games under deal
The NFL yesterday announced the renewal of its partnership with PepsiCo with a new agreement that will take effect in '12. The deal will align several PepsiCo brands with the NFL, including Gatorade and Frito-Lay, which will continue their relationships with the league, and Pepsi Max, which will remain the league's official soft drink. Additionally, Quaker Oats and Tropicana will be new partners with the NFL, and PepsiCo will continue to sponsor the NFL Int'l Series ( PepsiCo ). Sources estimated that PepsiCo "will invest up to $2.3bn through its NFL sponsorship up to 2022." The sources added that the NFL will receive "between $15m and $20m a year for each brand" ( FINANCIAL TIMES, 9/7 ). The WALL STREET JOURNAL's Matthew Futterman r ...
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Delay At The Station
While the SEC opens its arms to Texas A&M, legal threats jeopardize any move.
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Peacock Strut
NBC selling Super Bowl ads at record pace, getting $3.5M for some 30-second spots.
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Double Dribble
NBA, union gather for separate meetings on CBA, lawsuit.
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Caller ID
NBA quietly inks Sprint to new four-year sponsorship.
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Coming Out Of Its Shell
Under Armour helps bring national attention to Maryland football with heavily critiqued uniforms.
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Fancy Footwork
Brady to make first appearance in UGG commercial Monday.
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Racing In The Streets
Baltimore's IndyCar debut deemed a "huge hit" after attracting better-than-expected crowds.
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Presidential Pardon
Sponsor commitments, not political leanings, keep NASCAR drivers from White House.
