SBD/September 1, 2011/Media

Cablevision, Verizon FiOS To Air CBS' U.S. Open Broadcast In 3D

Cablevision and Verizon’s FiOS will offer CBS Sports' broadcast of the U.S. Open Tennis Championships in 3D, joining Comcast and DirecTV, the USTA said. CBS Sports’ six days of coverage encompasses this Saturday through Monday, and then the following Friday through the Sunday men’s final scheduled for Sept. 11. DirecTV in conjunction with Panasonic began 3D coverage of CBS’ broadcast last year. Comcast had previously said it would make the 3D coverage available to its subscribers, who need 3D equipped TV sets to access it. Cablevision’s home territory encompasses the site of the U.S. Open. On midnight of the first day of CBS’ coverage, Cablevision’s deal with Tennis Channel is set to expire. Tennis Channel Chair & CEO Ken Solomon told reporters yesterday that it is up to Cablevision whether it wants to keep running Tennis Channel. Cablevision has been running Tennis Channel on a sports tier, a deal it won by two years ago joining the National Cable Television Cooperative. NCTC has signed a deal for basic digital distribution with Tennis Channel, but its members can decide whether to opt in. Last year the 3D coverage only covered the main court, but this year it also includes the second show court.
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