Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/September 1, 2011/Marketing and Sponsorship
U.S. Open Marketing Notes: Fashion Faux Pas Taking Center Court
Published September 1, 2011
|Moet & Chandon is a new sponsor at
this year's U.S. Open
RAISING A RACKET OVER RACKETS: The WALL STREET JOURNAL'S Tom Perrotta writes tennis players can be "total divas about their rackets," and even "tennis experts say the tweaking is getting out of control." Recent advances in racket technology allow players to "tinker with an increasingly preposterous list of variables, including width, length, balance, handle dimensions, string combinations and patterns, and variations in the placement of thread holes." They even "get worked up about something as simple as paint." Racket stringers said that "some pros prefer a glossy finish to a matte finish because it makes the racket look like it's moving faster" (WALL STREET JOURNAL, 9/1).