Sports Authority Exec VP, CMO & Chief Strategy Officer Jeff Schumacher yesterday said two of the company's temporary banners at the Broncos' stadium "not only were removed, but they were torn down," according to Woody Paige of the DENVER POST. The sporting goods company removed the banners "as a result of the passionate, perturbed reaction of multitudes of Broncos fanatics" because the signs "proclaimed 'Sports Authority Field,' but left out the imperative 'at Mile High.'" Schumacher said, "The banners were not what we wanted, not what we expected them to be." Paige notes the banners, which cost $14,000 to create, also "screamed with a bad, bright red background." Schumacher: "Red is the Kansas City (Chiefs) color, and we live and work in Denver, and we are Broncos fans." Asked if the signs were burned, Schumacher said, "If I had my way, they probably would have been. ... We embrace the name 'Mile High.'" He added, "I assure you that all our new (temporary and permanent) signs will include Mile High. We'd like to help make it a physical and mental homefield advantage for the Broncos. There is 17 percent less oxygen, and we will be reminding visiting teams" (
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ weekly content will give you the comprehensive view of sports business with:
- Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business.
- 49 print issues delivered to your home or office.
- Access to easy-to-read digital editions of weekly issues.
- More than two decades of archival stories, profiles, research and data.