SBD/September 1, 2011/College Football Preview

Sports Execs Say Nike Is The Brand Most Associated With College Football

Untitled Document

Sports execs overwhelmingly feel that Nike is the brand they would most associate with college football, according to a Turnkey Sports Poll taken in July. Fifty-eight percent of execs polled responded with Nike, while 27% said Under Armour was the brand most associated with college football. Execs were also asked which brand is best positioned to challenge Nike in college football, with 80% saying Under Armour (Turnkey Sports Poll).

Which of the following companies do you
most associate with college football?
RESPONSE
%
Nike
58%
Under Armour
27%
adidas
5%
Reebok
1%
Not sure/No response
9%
Which of the following brands is best positioned
to challenge Nike in the college football space?
RESPONSE
%
Under Armour
80%
adidas
12%
Reebok
3%
Not sure/No response
5%
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug