SBD/September 1, 2011/College Football Preview

Sports Execs Say Nike Is The Brand Most Associated With College Football

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Sports execs overwhelmingly feel that Nike is the brand they would most associate with college football, according to a Turnkey Sports Poll taken in July. Fifty-eight percent of execs polled responded with Nike, while 27% said Under Armour was the brand most associated with college football. Execs were also asked which brand is best positioned to challenge Nike in college football, with 80% saying Under Armour (Turnkey Sports Poll).

Which of the following companies do you
most associate with college football?
RESPONSE
%
Nike
58%
Under Armour
27%
adidas
5%
Reebok
1%
Not sure/No response
9%
Which of the following brands is best positioned
to challenge Nike in the college football space?
RESPONSE
%
Under Armour
80%
adidas
12%
Reebok
3%
Not sure/No response
5%
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