Sports Execs Say Nike Is The Brand Most Associated With College Football

Sports execs overwhelmingly feel that Nike is the brand they would most associate with college football, according to a Turnkey Sports Poll taken in July. Fifty-eight percent of execs polled responded with Nike, while 27% said Under Armour was the brand most associated with college football. Execs were also asked which brand is best positioned to challenge Nike in college football, with 80% saying Under Armour (Turnkey Sports Poll).