UPS Bows Out Of NCAA Partnership Neutral-Site Games Reshape Opening Week Alaska Airlines Inks Husky Stadium Naming Rights ZVerse Partners With Univ. Of South Carolina Cost Of Attendance Remains Hot-Button Issue DeMarco Murray Part Of Unilever Campaign ESPN's Fowler Out For Oregon-Michigan State Bama-Wisconsin Struggling To Sell Tix Pac-12 May Implement "Rooney Rule" Matt Leinart Getting Heavy CFB Exposure
SBD/September 1, 2011/College Football Preview
In The Studio: Behind Massive College Sponsorships For UPS, MillerCoors
Published September 1, 2011
OLD COLLEGE TRY: IMG Sports & Entertainment President George Pyne appeared on Fox Business’ “America’s Nightly Scoreboard” last night to discuss UPS' deal and said the “size and scale of the demographic” of college sports fans is what attracts advertisers. Pyne said through IMG College, “we're selling integrated sponsorships, so it’s not really media, and the value proposition that we’re offering is incredible because we have a new product that gives you 49 of the top 50 markets in America with one buy.” Pyne said that as a “marketer you want to break out of the clutter, you want to do something that’s different and unique. This has never been done before. In a tough economy, you want things that have real value. This program delivers you all of that” (“America’s Nightly Scoreboard,” Fox Business, 8/31).