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SBD/August 31, 2011/Media
Kansas State Univ. Debuts Sports Website Featuring HD Content
Published August 31, 2011
TREE BRANCHES: Stanford Univ. Athletics has reached a deal with Google and YouTube that includes the launch of The Cardinal Channel, a site that will feature original video content for all 35 of the school's sports programs. The deal was brokered by Cardinal Sports LLC, the school's multimedia/marketing partner. Stanford Athletics will produce features, interviews and content such as the football-themed web series "The Program." The online channel also will telecast a live pregame show 90 minutes before each home football game emanating from the Fan Fest near Stanford Stadium (Stanford Univ.).