Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/August 31, 2011/Marketing and Sponsorship
Published August 31, 2011
THE RIGHT OF WAY: In London, Nina Lakhani reported ’12 London Olympic officials and sponsors will “speed past thousands of ordinary Londoners stuck in traffic during next year's Olympic Games as part of controversial plans which give so-called VIPs extraordinary access to the capital's roads.” Hundreds of BMWs will transport IOC members and execs “from top sponsors such as British Airways, Coca-Cola and Visa to events across London.” But Transport for London “denied reports in the Mail on Sunday that VIP cars would be fitted with devices that trigger red lights to turn green.” It said that "‘key vehicles’ would be monitored but there would be no special traffic measures for VIPs” (London INDEPENDENT, 8/29).
A BIRD IN THE HAND ... AD AGE’s Bruell & Zmuda reported Coca-Cola North America is “searching for an agency to help it with social-media monitoring.” Coca-Cola Senior Media Relations Manager Kerry Tressler said that “some 20 agencies have been involved in the selection process.” New York-based 360i is the digital agency of record “for a number of Coca-Cola brands” (ADAGE.com, 8/30).