Humama Opts Out Of PGA Tour Event Kraft Expands NHL Deal To Include U.S. Stewart: Sponsors Have Stuck By Our Side Adidas Struggling In U.S. Market Westbrook's New Line Tests Fashion Boundaries Sales Of Devon Still Jerseys Nearing 10,000 Medtronic Extends Twin Cities Marathon Deal Lakers' Lin Pokes Fun At Ad Campaigns In New Spot Nike Leaving Snowboarding, Freeskiing Industry Jeter Has Most Popular MLB Jersey
Upcoming Conferences and Events
SBD/August 31, 2011/Marketing and Sponsorship
Published August 31, 2011
THE RIGHT OF WAY: In London, Nina Lakhani reported ’12 London Olympic officials and sponsors will “speed past thousands of ordinary Londoners stuck in traffic during next year's Olympic Games as part of controversial plans which give so-called VIPs extraordinary access to the capital's roads.” Hundreds of BMWs will transport IOC members and execs “from top sponsors such as British Airways, Coca-Cola and Visa to events across London.” But Transport for London “denied reports in the Mail on Sunday that VIP cars would be fitted with devices that trigger red lights to turn green.” It said that "‘key vehicles’ would be monitored but there would be no special traffic measures for VIPs” (London INDEPENDENT, 8/29).
A BIRD IN THE HAND ... AD AGE’s Bruell & Zmuda reported Coca-Cola North America is “searching for an agency to help it with social-media monitoring.” Coca-Cola Senior Media Relations Manager Kerry Tressler said that “some 20 agencies have been involved in the selection process.” New York-based 360i is the digital agency of record “for a number of Coca-Cola brands” (ADAGE.com, 8/30).