CBS, Turner Plug March Madness In N.Y. Subway Ford Ends Champions League Sponsorhip Bouchard's Star Continues To Rise In Tennis Marketplace Roundup Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys Target To Sponsor MLB All-Star Game In Minny PNC Park Switching From Pepsi To Coca-Cola Peak Puts BlueDEF Name On PBR Velocity Tour Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers
Upcoming Conferences and Events
SBD/August 31, 2011/Marketing and Sponsorship
Published August 31, 2011
THE RIGHT OF WAY: In London, Nina Lakhani reported ’12 London Olympic officials and sponsors will “speed past thousands of ordinary Londoners stuck in traffic during next year's Olympic Games as part of controversial plans which give so-called VIPs extraordinary access to the capital's roads.” Hundreds of BMWs will transport IOC members and execs “from top sponsors such as British Airways, Coca-Cola and Visa to events across London.” But Transport for London “denied reports in the Mail on Sunday that VIP cars would be fitted with devices that trigger red lights to turn green.” It said that "‘key vehicles’ would be monitored but there would be no special traffic measures for VIPs” (London INDEPENDENT, 8/29).
A BIRD IN THE HAND ... AD AGE’s Bruell & Zmuda reported Coca-Cola North America is “searching for an agency to help it with social-media monitoring.” Coca-Cola Senior Media Relations Manager Kerry Tressler said that “some 20 agencies have been involved in the selection process.” New York-based 360i is the digital agency of record “for a number of Coca-Cola brands” (ADAGE.com, 8/30).