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SBD/August 31, 2011/Marketing and Sponsorship
PGA Tour Debuting New Spots Featuring Four Stars That Will Run Throughout Playoffs
Published August 31, 2011
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HIGHLIGHTING THE STARS: Votaw said the production is part of the Tour’s mission to highlights its golfers. “We’re at an interesting point in our history,” Votaw said. “We’ve seen the past couple of years that the No. 1 player in the world hasn’t performed as well and there’s been an emergence of young players who have captured the fans’ imagination while performing on big stages. At the same time, you’ve got some established veterans performing well. There’s this juxtaposition of the next generation and veterans, and the feedback we’ve received from fans demonstrates it’s something they’ve enjoyed watching. As we go through this evolution, it’s incumbent on us to make sure we create greater awareness for these players across all of the platforms we have available, whether it’s digital, PSAs or through the pairings on Thursday and Friday.”