SBD/August 31, 2011/Franchises

NHL Kings Drop Purple As Part Of Changes To Team Colors, Uniforms

The NHL Kings yesterday announced that they are dropping purple from their color scheme as part of changes to team colors and uniforms, beginning with the '11-12 season. The official team colors will be black, silver and white. The Kings' primary home uniform will be the black-silver-and-white uniform they have worn as an alternate jersey the past two seasons. The Kings will wear a newly created white version of that jersey for all road games this season (THE DAILY). Kings President of Business Operations Luc Robitaille said, "There was an overwhelming sentiment from our fans and from our players that has led us to this change. Our fans really like the late '80s and early '90s-era Kings uniforms which are very similar to this uniform." The team's "primary home jersey -- which prominently features 'LA' on the jersey crest, has not been altered and will now be worn for most Kings home games -- also reflects the club's primary logo going forward." As part of the "switch, the Kings' former primary mark, a crown featuring the color purple, now becomes the club's alternate logo with one change -- the crown is now black and silver and features no purple" (LATIMES.com, 8/30). CBSSPORTS.com's Brian Stubits writes the Kings are taking "a step back toward the Gretzky era jerseys when it was just black and white" (CBSSPORTS.com, 8/31).
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Franchises, Los Angeles Kings

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