Ravens Offering $200,000 Sponsorship Package NASCAR Ownership Structure Analyzed Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona NASCAR Going Big On Social Media For Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball?
SBD/August 30, 2011/Marketing and Sponsorship
Stewart-Haas Looking For Sponsor, Driver To Take Sprint Cup Events Danica Will Not Race
Published August 30, 2011
DON'T HATE THE PLAYER: The AP's Jenna Fryer noted no one "gets a job driving race cars at the top level without sponsorship, and those who successfully find a corporate partner will always get the rides." Patrick and her marketing team "have mastered the auto racing business model, creating a lucrative and long-term relationship with GoDaddy.com." Patrick has "done a remarkable job of building her brand, and with it comes a public interest that reaches far beyond the diehard race fan." Fryer: "Maybe that's unfair to the Justin Allgaiers of the world, the kind of drivers who fight and claw for a shot and consistently fall short of that one big break because of a lack of sponsorship. ... But it's the system that's the problem, not Patrick. She played it perfectly" (AP, 8/29).
SHAKING THINGS UP: ESPN.com's Newton noted although driver Clint Bowyer "hopes to return to Richard Childress Racing" in '12, he is "weighing offers from other teams," including Richard Petty Motorsports. RPM Majority Owner Andrew Murstein Saturday indicated that Bowyer "has an offer to drive a third car next year." Murstein added, "We've been thinking about a third team for the last sixth months or so, and we're close to doing something. I don't know if it will be Clint." RCR Owner Richard Childress said that he "still expects things to work out with Bowyer." For his part, Bowyer has said he "hopes" to return to RCR (ESPN.com, 8/27). Sponsorship "appears to be one of the hang-ups in Bowyer getting any deals done, but it's widely believed that Bowyer has personally secured enough money for at least 20 races from 5-Hour Energy" (AP, 8/27). Meanwhile, Penske Racing Owner Roger Penske said Saturday that he "hopes to field two full-time Nationwide programs in 2012," including one for Sam Hornish Jr." (CHARLOTTE OBSERVER, 8/28).