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SBD/August 30, 2011/Marketing and Sponsorship
IMG Says UPS Deal Is Biggest College Sports Sponsorship In History
Published August 30, 2011
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|Sutton calls UPS deal the
largest in college sports
ENROLLING IN COLLEGE: Pyne appeared on Bloomberg TV yesterday to discuss the UPS sponsorship and said, "It’s a big deal because we have made a significant investment in college sports, and the idea behind this was to go to corporations and offer them a product in 49 of the top 50 markets in the Americas with one buy. That’s what's unique, that’s what's different and, frankly, transformational.” The deal “allows the colleges now to get up there" with the major pro sports. Pyne: “For the colleges, it’s great. For the advertisers, it’s a very efficient, one-time buy at a value that can’t be matched anywhere in sports.” Bloomberg's Michele Steele noted it has been a "bad PR year for college football” and asked why companies now should “get into college sports.” Pyne replied college sports fans are a “very compelling demographic." Pyne: "There are 300 Division I schools, and from time to time there’s unfortunate things that happen. But the vast good outweighs any negative.” Pyne added, “As an industry, the value that you get in college sports and the cost for entry is very favorable for an advertiser in comparison to other things in professional sports. That rich demographic and then the size and scale are unmatched” (“Bloomberg Bottom Line With Mark Crumpton,” Bloomberg TV, 8/29).
ORANGE CRUSH: IMG College announced that since the Univ. of Tennessee began using its Ticket Solutions program on July 1, the school has realized more than $1M in season ticket sales this summer. The sales milestone reached this week is the equivalent of more than 2,000 season tickets to UT college football. The ticket department has also sold more than 5,000 group football tickets as well as men’s and women’s basketball season tickets (IMG College).