Stanley Cup Win Could Make Bruins' Annual Sale Of Game-Used Items A Collector's Dream

This year's sale of game-used Bruins equipment "could turn into a mad dash for collector's items," thanks to the team's Stanley Cup victory, according to Donna Goodison of the BOSTON HERALD. The Sept. 10 event at Pure Hockey's store in Braintree, Mass., "will include player-worn practice and game-used equipment from the 2010-11 championship season, including skates, helmets, gloves, sticks, locker nameplates and possibly practice jerseys." This is the "first year that Pure Hockey is hosting the sale, which previously was held" at the TD Garden pro shop. Pure Hockey VP/Marketing & E-commerce Jeff Copetas: "We’re doing a pretty major marketing push -- both national and local -- starting in October, so it was logical ... to call the Bruins and see what opportunities would exist." In addition to Boston-area TV commercials and national ad buys, Pure Hockey will "sponsor videos of Bruins players talking about their gear that will run on the Garden’s center-ice video scoreboard" (BOSTON HERALD, 8/29).