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SBD/August 30, 2011/Franchises
Arsenal To Give Free Tickets to Fans Who Attended 8-2 Loss To ManU
Published August 30, 2011
LEVEL THE PLAYING FIELD: In a special to the London INDEPENDENT, Arsenal Supporters' Trust BOD member Tim Payton writes while Arsenal is not “in danger of dying,” the team does “face the risk of serious decline on and off the pitch if urgent action isn't taken.” Arsenal “didn't just take a heavy beating” from their defeat Sunday against ManU. The announcement of ManU’s new $16.5M (all figures U.S.) per year practice jersey sponsorship deal last week with DHL means the club now earns $81.5M “more a year in commercial income than Arsenal.” This gap “will widen over the next three years as the long-term deals for shirt sponsorship and kit supplier put in place by Arsenal when raising” the $652M plus to build the Emirates Stadium “do not expire until 2014.” The Arsenal Supporters' Trust estimates that the “opportunity cost of lost revenue” is $163M over this period. Payton notes the “lack of commercial income and the impact of the investment” at EPL clubs Manchester City and Chelsea “explains why Arsenal can no longer compete with the wages players” in the $49M bracket demand (London INDEPENDENT, 8/30). SportsBusiness Journal's Tripp Mickle earlier this month talked about the issues top Arsenal execs Ivan Gazidis and Tom Fox face, including "leading a cultural revolution."