Secondary World Series Tix Prices Ebb Keeneland Limits Tickets To '15 Breeders' Cup F1 Could Head Back To Vegas Tour Of California Announces Host Cities World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky
Upcoming Conferences and Events
SBD/August 30, 2011/Events and Attractions
Frys.com Open Stands To Benefit From Tiger Woods Commitment
Published August 30, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
GETTING TO KNOW YOU: In S.F., Ron Kroichick reports the "roots of Monday's unexpected announcement ... stretch back more than 14 months, to the June 2010 day when Woods' agent, Mark Steinberg, took a side trip on the eve of the U.S. Open at Pebble Beach." Steinberg visited Butler, who gave Woods' agent a "tour of CordeValle and the Institute, the ultra-exclusive course" built by Fry's Electronics CEO John Fry. Butler, who "has known Steinberg for years, introduced him" to Fry and Tournament Chair Kathy Kolder. The tournament officials "didn't make a high-pressure pitch to bring Woods to Northern California, but they planted the seed." Butler said yesterday, "There were no commitments or anything. But Mark understood that Fry's has this vision to host a world-class tournament, and I'm sure he communicated to Tiger that these people are serious." Kroichick notes Butler's "relationship with Woods (and Steinberg) didn't hurt the allure of the Frys.com Open." Butler was a rules official at the L.A. Open in '92, when Woods "made his tour debut as a 16-year-old amateur, and in 2007 helped run Woods' event outside Washington." Butler and Steinberg talked about the Frys.com Open this May at the Players Championship, and "talks gained momentum in July, when it appeared Woods soon would return from his injuries." Then on Aug. 12, soon after Woods missed the cut at the PGA Championship, Steinberg "sent Butler a text message saying he thought Woods would be interested in playing the Frys and suggesting they talk the following week" (S.F. CHRONICLE, 8/30).
LEGEND OF THE FALL: ESPN.com's Bob Harig noted this is the "first time Woods is adding a tournament he has never played" since '04, aside from his AT&T National. His commitment "comes as a shock to most outsiders, who never envisioned Woods teeing it up in a Fall Series event." Woods typically "does not officially commit to PGA Tour events until the days leading up to the commitment deadline," which is the Friday prior to the tournament, but in this case he has given the Frys.com Open "more than a four-week head start." Butler said, "The best thing about this is we know about it and can prepare" (ESPN.com, 8/29). But GOLFCHANNEL.com's Jason Sobel wrote golf fans should have "expected this announcement." Before picking Woods for the Presidents Cup, U.S. captain Fred Couples "concluded that he wanted Woods to play again prior to the competition." Sobel: "The guess here is that he knew Woods was planning to compete in a Fall Series event and made his claim knowing his wish was going to come true anyway. Political reasons aside, this is a smart move. At the root of the Fall Series, its reason for existing is giving those who didn’t perform well in the regular season final chances to earn money, world ranking points and a trip to the winner’s circle. Woods has struggled with all three this year" (GOLFCHANNEL.com, 8/29).
COUPLES PARTY: Golf Channel's John Feinstein said Woods likely would not have committed to play the event if not for Couples' request because the Tour previously "asked all the top players to add an event they hadn't been playing in the past." Feinstein: "What the Tour had in mind was New Orleans, Byron Nelson, or Colonial, an event like that that needed a big name like Tiger to give a little more ‘umph’ to its field. I don’t think the Tour had the fall finish in mind, although I am sure everybody there is very glad to see him playing out there because it will certainly help ratings and everything else” (“Golf Central,” Golf Channel, 8/29).