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SBD/August 29, 2011/Marketing and Sponsorship
Sharapova Continues To Position Herself Off The Court As Her Tennis Game Returns
Published August 29, 2011
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HONEST ATHLETE: The WALL STREET JOURNAL's Bhattacharya & Zhong featured tennis player Li Na in the "Weekend Interview" and noted Li is "blunt when she needs to be," and she is "unafraid of showing impatience with journalists' questions." Since winning the French Open in June, Li "has tried to emphasize that she isn't an avatar of political revolt, or at least she shouldn't be treated as one." Li: "I'm just an athlete" (WALL STREET JOURNAL, 8/27).
EGG-CELLENT IDEA: The WALL STREET JOURNAL's Hannah Karp writes since last year's U.S. Open, Novak Djokovic "has been trying to improve his fitness by climbing into a rare $75,000 egg-shaped, bobsled-sized pressure chamber," known as the "CVAC Pod." The pod uses a "computer-controlled valve and a vacuum pump to stimulate high altitude and compress the muscles at rhythmic intervals" (WALL STREET JOURNAL, 8/29).
CALL WAITING: In N.Y., Ken Belson wrote the USTA has introduced a mobile app that will allow fans attending this year's U.S. Open to "shop for merchandise with smartphones and have purchases waiting for them when they leave." Fans sitting in suites can also "have the merchandise delivered to their seats" (N.Y. TIMES, 8/27).