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Marketing and Sponsorship

Comcast Rolls Out "Massive" Ad Campaign To Market Expanded Deal With Ravens

After expanding its TV partnership with the Ravens earlier this month, Comcast SportsNet Mid-Atlantic is "rolling out a 'massive' advertising campaign to let everybody know about it," according to Alexander Jackson of the BALTIMORE BUSINESS JOURNAL. The ads promote the network's new official pregame show, "Ravens Kickoff," and post-game show, "Ravens Post-Game Live." They started airing during coverage of last Thursday night's Redskins-Ravens game at M&T Bank Stadium. CSN Mid-Atlantic Senior Dir of Marketing & Creative Service Austin Krablin said that the campaign is "valued in the mid to high six figures." Jackson noted the campaign "will hit a mix of mediums, including TV, radio, online, print and outdoor outlets including eight billboards and 100 Maryland Transit Authority buses." Krablin said that while an "advertising campaign of this size is unusual" for CSN, the new deal and shows "provide a big 'opportunity for growth.'" The campaign "gives other media outlets hunting for ad revenue an opportunity." Ravens VP/Corporate Sales & Development Mark Burdett said that it "also provides companies with a new and intriguing spot to place ads" (BIZJOURNALS.com, 8/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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