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People and Pop Culture

This Week's Newsmakers: Bleacher Report Lands New Bloggers, Huge VC Investment

THE DAILY each Friday offers our take on the performances over the past week of people and entities in sports business. Here are this week's newsmakers:

WINBLEACHER REPORT -- The sports website took some big steps toward increased credibility this week, signing five well-known journalists as part of its new "lead writers program" and securing $22M in new venture capital funds. The hires will go a long way toward shaping the site's editorial direction, as critics of Bleacher Report have always lambasted its decentralized and amateur nature. The VC investment, which eclipses the sum total of all previous rounds, also clearly recognizes that the site continues to outperform traffic and revenue projections.

LOSENFL IN-GAME EXPERIENCE -- Wasn’t this one of Commissioner ROGER GOODELL's priorities?  Getting fans off their comfy couches, away from their HDTVs and into a stadium? Well, after last week’s ugly brawl in S.F., who could blame fans for staying home? While the teams were proactive after the incident, where was the league’s public response condemning such behavior? This is a league issue. The problem, however, is that any solution risks striking at the bottom line -- we are talking about per caps, the cost of security, the cost of training and the cost of revoking season tickets. But sooner or later, this has to be dealt with.

DRAWINDYCAR -- With DANICA PATRICK making the move to compete full-time in NASCAR next season, IndyCar loses what has clearly been the face of the series and open-wheel racing in the U.S. for many years now. However, despite Danica' popularity, she was not helping move the needle on TV ratings or the league's popularity. There might even be some execs who are glad Danica, who has just one win in seven years on the circuit, has moved on so that IndyCar can better promote drivers who reach Victory Lane on a more consistent basis.

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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