Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/August 25, 2011/Marketing and Sponsorship
Published August 25, 2011
DIAMOND IN THE ROUGH: The PGA Tour FedExCup Playoffs began today with the first round of The Barclays, and Barclays CEO Bob Diamond said sponsoring the event is an "opportunity for us to spend time with our customers and clients." Diamond: "It’s a good event, it helps in our overall branding of Barclays in the U.S.” The bank is sponsoring the tourney through '16 (“Closing Bell,” CNBC, 8/24). Meanwhile, Diamond said what golfer Phil Mickelson, who endorses Barclays, has been "able to do as we have tried to build our brand here in the U.S., in terms of representing Barclays and spending time with our clients and customers, has been fantastic." Diamond: "He brings out the best of the game of golf" ("Golf Central," Golf Channel, 8/24).
ENERGY BOOST: Chesapeake Energy has renewed its deal to title sponsor the Capital Classic, a basketball doubleheader between West Virginia Univ. and Marshall Univ., "for $50,000 annually over five years." That is up $10,000 per season "over the past five years" of the deal (Charleston DAILY MAIL, 8/24)....The Blue Jackets have signed a multiyear extension of their partnership with Columbia Gas. The Columbus-based company is an original corporate partner of the NHL club (Blue Jackets).
GRAMMAR SCHOOL: Old Navy is "reprinting thousands of college T-shirts to correct an embarrassing error." The shirts for dozens of schools that debut this month were missing the necessary apostrophe in "Let's" (L.A. TIMES, 8/25). NBC’s Natalie Morales noted students "are flocking to Yahoo to mock Old Navy’s new college T-shirt that flunked basic grammar” ("Today,” NBC, 8/25). TIME.com's Allison Berry writes under the header, "Old Navy's Grammar Gets Sent To The Back Of The Class" (TIME.com, 8/25).