Puma's Move To More Immersive Site Pays Off Subway Enhances Liverpool Deal With Sub Ads Lenovo's NFL Deal Leads To Brand Awareness Spike Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement
SBD/August 25, 2011/Marketing and Sponsorship
Univ. Of Oregon, Oregon State Partner With State Lottery For Scratch Tickets
Published August 25, 2011
for scratch-off ticket
FLORIDA GETS IN ON THE ACTION: The Florida Lottery yesterday announced a partnership with eight colleges in the state -- Central Florida, Florida, Florida A&M, Florida Atlantic, Florida International, Florida State, Miami and South Florida -- that will result in the Fan-tastic College Football Promotion. Participants who buy a lottery ticket for $10 or more will receive a voucher with a serial number that can be entered into a sweepstakes. Awards include $10,000, trips to a bowl game and team merchandise. The promo will last Aug. 29-Nov. 30 (Florida Lottery).