SBD/August 24, 2011/Marketing and Sponsorship

Oklahoma State To Receive More Than $11M From New Six-Year Deal With Nike

Oklahoma State has had a product-supply contract with Nike since '07
Oklahoma State Univ.’s athletic programs “will receive $11.1 million worth of shoes and apparel” as a result of a new, six-year contract with Nike, according to Bill Haisten of the TULSA WORLD. The contract indicates that Nike “will provide to OSU shoes and apparel equaling $1.7 million in value in 2011-12, $1.7 million in 2012-13, $1.8 million in 2013-14, $1.9 million in 2014-15, $2 million in 2015-16 and $2 million in 2016-17.” Oklahoma State has “had a product-supply contract with Nike since 2007.” For the ‘10-11 sports calendar, OSU’s Nike allotment was $1.2M. If the university “needs shoes or apparel beyond what the allotment provides, the athletic department pays the difference.” OSU Associate AD/Business Affairs Jason Lewis said the new contract should “minimize our expenditures.” OSU’s Nike relationship “involves the university’s football, basketball, baseball, softball, track and field, soccer, tennis and equestrian programs.” Haisten noted the OSU “wrestling program is affiliated with adidas, while the men’s and women’s golf programs have product deals with Ping and Titleist” (TULSA WORLD, 8/22).
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