Army Re-Evaluating NFL Spending Aspen Skiing Co. Unveils New Ad Campaign Marketplace Roundup Columnists Weigh In On Hope Solo's Status P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads
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SBD/August 24, 2011/Marketing and Sponsorship
Hope Solo Talks About Effect Of Sex Appeal In Marketing Female Athletes
Published August 24, 2011
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CAPITALIZING ON THE MOMENT: Patrick addressed the rumors about Solo appearing on the fall season of ABC's "Dancing with the Stars," saying "sources in Hollywood" told him Solo would join the cast. Solo replied, “Oh boy, are those sources correct? You will not know until next week when they make their announcement.” Patrick said, “So you’re not denying it?” Solo: “I'm not admitting it either.” Patrick told Solo appearing on “DWTS” is a “great move” because she needs to “capitalize on your popularity with what's going on." He noted Solo has "already posed nude” for ESPN The Magazine’s next Body Issue, and said, "If you posed nude, you should be able to dance out there.” Solo: “I don't know about your sources. You’ve got to work on your sources.” Solo did say, “I will tell you that ESPN has been amazing in support of the women's soccer team so I do do a lot for ESPN” (“The Dan Patrick Show,” 8/22).