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SBD/August 24, 2011/Marketing and Sponsorship
Booster Juice Gets Clever With New Campaign Featuring Jose Bautista
Published August 24, 2011
THE SWEETEST THING: In Toronto, Josh Rubin reports Blue Jays fans "will be able to buy Tim Hortons coffee and Cold Stone creamery ice cream from two kiosks at the Rogers Centre under a new sponsorship deal between the club and the iconic Canadian coffee chain." Blue Jays Senior VP/Business Operations Stephen Brooks said that the deal "is only for the remainder of the season, but the Blue Jays are in talks for a multi-year contract with the chain." Brooks "wouldn't reveal how much the Jays are making from the deal, which includes in-stadium signage, but no TV or radio advertising" (TORONTO STAR, 8/24).