Brewers Aim To Win Back Harley Davidson Lewis, Mickelson Star In New KPMG Campaign Marketplace Roundup Curry Signs Deal For Coaching Site CoachUp Under Armour Eyes Australian Foray EPL May Abandon Title Sponsorship Model Marketplace Roundup Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding New Balance Touts Soccer Line In New Ad
Upcoming Conferences and Events
SBD/August 24, 2011/Marketing and Sponsorship
Booster Juice Gets Clever With New Campaign Featuring Jose Bautista
Published August 24, 2011
THE SWEETEST THING: In Toronto, Josh Rubin reports Blue Jays fans "will be able to buy Tim Hortons coffee and Cold Stone creamery ice cream from two kiosks at the Rogers Centre under a new sponsorship deal between the club and the iconic Canadian coffee chain." Blue Jays Senior VP/Business Operations Stephen Brooks said that the deal "is only for the remainder of the season, but the Blue Jays are in talks for a multi-year contract with the chain." Brooks "wouldn't reveal how much the Jays are making from the deal, which includes in-stadium signage, but no TV or radio advertising" (TORONTO STAR, 8/24).