Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/August 24, 2011/Marketing and Sponsorship
Booster Juice Gets Clever With New Campaign Featuring Jose Bautista
Published August 24, 2011
THE SWEETEST THING: In Toronto, Josh Rubin reports Blue Jays fans "will be able to buy Tim Hortons coffee and Cold Stone creamery ice cream from two kiosks at the Rogers Centre under a new sponsorship deal between the club and the iconic Canadian coffee chain." Blue Jays Senior VP/Business Operations Stephen Brooks said that the deal "is only for the remainder of the season, but the Blue Jays are in talks for a multi-year contract with the chain." Brooks "wouldn't reveal how much the Jays are making from the deal, which includes in-stadium signage, but no TV or radio advertising" (TORONTO STAR, 8/24).