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MetLife Stadium Signs To Be Unveiled By NFL Regular-Season Opener
Published August 24, 2011
MET BENEFIT: MetLife CMO Beth Hirschhorn said that there were three reasons for the company’s naming-rights deal: the “media exposure that a stadium in the New York market with two NFL teams and a Super Bowl in 2014 can bring; for the connection that it will have with fans; and for the dynamism that football brings to the stodgy world of life insurance.” In N.Y., Richard Sandomir notes among the other companies "solicited beside MetLife were the stadium’s other cornerstone partners: Bud Light, Verizon and Pepsi." The deal was “signed in time for announcers to start calling it MetLife Stadium for Saturday night’s Jets-Giants game, but it will be a few weeks until the four giant illuminated signs outside the stadium will be erected,” and at MetLife’s section of the stadium, a “statue of Lucy Van Pelt trying to throw a pass” (N.Y. TIMES, 8/24). Mara said that the Jets and Giants were “comfortable with MetLife as a title partner, based on their existing relationship, as well as knowing ‘that 10 years from now the company won't be out of business’" (Bergen RECORD, 8/24).