The Ducks announced yesterday that they have reduced the average price of individual game tickets and introduced "all in pricing" for the '11-12 NHL season. Tickets sold on AnaheimDucks.com, ticketmaster.com and at the Honda Center box office no longer will have additional fees. As a result, fans purchasing tickets directly from the Ducks will pay the identical price regardless of purchase point. The new pricing structure will reduce the average individual ticket cost by 12.6% when purchased online (Ducks). Ducks COO Tim Ryan said, "We've spent an awful lot of time listening to our fans. When it comes to the decision on ticketing, they've been pretty clear that they'd simply like to know the price of the ticket on the front end of the purchase. We've spent time with Ticketmaster and we were able to work it out. Personally, I think it's going to be very well received." In California, Eric Stephens noted "some mid-level and high-level seats will see a small price increase but 88 percent of the entire ticket inventory will be lowered when purchased" through the Ducks' website or through Ticketmaster. Ticket prices are "being restructured throughout Honda Center for individual games with over three times as many available for $40 or less." The Ducks finished 25th in the NHL in average attendance last season, but Ryan said that the lower prices "aren't a direct response to the Ducks' disappointing attendance figures" (OCREGISTER.com, 8/22).
