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Marketing and Sponsorship

Marketplace Roundup

In Portland, Mike Tokito notes Safeway's deal to title sponsor the annual LPGA event in Oregon ended yesterday with the tournament's conclusion, and the future of the Safeway Classic will be "decided soon." Tournament Golf Foundation President Tom Maletis, whose non-profit organization runs the event, said that the "next step is for TGF to start negotiating with Safeway to return as title sponsor." Maletis: "I feel like in the next four weeks, we'll have some sort of indication, maybe even sooner." Tokito notes the "tournament at Pumpkin Ridge Golf Club's Ghost Creek course drew a record crowd of 88,100 for the seven days of activities, primarily the three days of tournament play" (Portland OREGONIAN, 8/22).

UGA unveils Pro Combat uniforms that
will be worn in its season opener
READY FOR COMBAT: In Athens, Roger Clarkson reported Nike on Saturday released photos of the Univ. of Georgia football team's Pro Combat uniforms for the Sept. 3 season opener against Boise State. UGA "will wear gray helmets with red jerseys and red pants" for the game, before the team reverts "back to its classic ensemble for the balance of the season." UGA coach Mark Richt said, "There's a lot of people who just don't want to get away from (the traditional uniform) and I don't blame them" (ATHENS BANNER-HERALD, 8/21).

HAPPY FEET: In Chicago, Mitch Dudek reported 13 applicants "will be chosen to run two-mile legs each" of the Oct. 9 Bank of America Chicago Marathon with U.S. women's soccer players Abby Wambach, Hope Solo and Alex Morgan. The trio has "not yet decided how many miles each will run" as part of their relationship with the marathon's "Let's Run Together" charity campaign. Dudek notes "things have been busy" for Solo since this summer's FIFA Women's World Cup. Solo: "It really has been a whirlwind since we came back. I’m still putting all the pieces together. Things haven’t really slowed up all that much" (CHICAGO SUN-TIMES, 8/22).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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