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SBD/August 22, 2011/Marketing and Sponsorship
DHL Inks $16.5M Per Season Sponsorship Deal For ManU's Training Jerseys
Published August 22, 2011
GO EAST, MY FRIEND: FINANCIAL TIMES’ Kevin Brown cited sources as saying that Singapore billionaire Peter Lim, who tried to buy EPL club Liverpool last year, has been “approached to act as a cornerstone investor” in the $1B IPO by ManU, but he “has doubts about the valuation.” Singapore state investment agency Temasek also has “been approached to invest in the IPO, expected to take place in Singapore in the fourth quarter of the year, but has made no decision.” ManU is “expected to offer 25-30 per cent of its shares, valuing” the EPL club at more than $3B. Brown writes Lim’s hesitation "this time around suggests that Manchester United may not find it easy to realise the high valuation.” Lim has “a reputation as a savvy investor, and has commercial links with Manchester United through an interest in a chain of themed restaurants and bars in Asia that are based on the club” (FINANCIAL TIMES, 8/22). In Manchester, Kevin Feddy reports ManU today “underlined its appeal in the Far East by signing a three-year deal with Beeline, a Vietnamese mobile telecoms company” (MANCHESTER EVENING NEWS, 8/22).