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Marketing and Sponsorship

In The SBD/SBJ Studio, Part Three: GMR’s Boykin On NASCAR, Networking Advice

In the third and final part of our interview with GMR Marketing Exec VP/Sports Marketing Mike Boykin, he talks about the state of NASCAR, stories he is watching in sports and his advice to young people looking to work in sports business. On NASCAR, he said clients are asking about getting involved in the sport, saying “The number of ways a client can get in and the various touch points and cost points, I think, still makes it attractive. Is it what it was three years ago? No, it’s not. Do I think it will be a major sport and force going forward? Yes I do.” When asked about stories he’s keeping an eye on, Boykin mentioned globalization in sports and labor disputes. On labor, he said, “What will it mean to the NBA? I think that could mean a much different story. I hope not, the NBA had an awesome year. But I think if we’re looking at February when they start the season or if there is no basketball at all, it would have a very damaging effect.” Asked what keeps him up at night, he said, “How do we keep up with the change?” His advice to people looking to get started in sports business: “Build relationships -- not just for the next opportunity. But build relationships for life. It’s a small universe, it’s a small world in the sports business.” Finally, Boykin offers his predictions for his Univ. of South Carolina football team (“SEC Championship, Atlanta, here we come”), as well as his early pick for the World Series. View part three, and if you missed the first two, watch part one and part two.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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