PGA Tour Honors Palmer With Full-Page Ad Ortiz Promotes Food Line On "Late Night" Paralympian Promoted As Public Speaker In SI BMW Joins Andretti To Compete In Formula E Stats Unveils New Logo, Brand Strategy Palmer Leaves Unique Marketing Legacy Analysts Bullish On Under Armour-Kohl's Deal Cubs Sue Area Merch Vendors For Infringement Evan Williams Bourbon Signs With MLB Could Nike Golf Apparel Presence Increase?
SBD/August 19, 2011/Marketing and Sponsorship
Published August 19, 2011
PAINT THE TOWN RED: In Miami, George Richards noted the NHL Panthers are "in the middle of replacing the green seat coverings in the lower bowl of the BankAtlantic Center with red ones" as part of the team's new "Seeing Red" campaign. Zimmerman Advertising "has its logo on the new seats," which "look pretty nice." Since Zimmerman Advertising Owner Jordan Zimmerman is a partner in the Panthers, "it's not known how much -- if anything -- he shelled out for this" (MIAMIHERALD.com, 8/18).
PUT A CAP ON IT: In Atlanta, George Mathis reports California-based Billion Int'l Trading Inc. is "being sued for more than half a million dollars for trying to import counterfeit" Braves caps into the U.S. Federal prosecutors on Thursday said that a "federal complaint seeks the financial penalty for violating the intellectual property rights" of the MLB club. The caps, "intended for distribution in the Atlanta area, were seized" at the city's Hartsfield-Jackson Int'l Airport in December '08 (ATLANTA CONSTITUTION, 8/19).