Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/August 19, 2011/Marketing and Sponsorship
Published August 19, 2011
PAINT THE TOWN RED: In Miami, George Richards noted the NHL Panthers are "in the middle of replacing the green seat coverings in the lower bowl of the BankAtlantic Center with red ones" as part of the team's new "Seeing Red" campaign. Zimmerman Advertising "has its logo on the new seats," which "look pretty nice." Since Zimmerman Advertising Owner Jordan Zimmerman is a partner in the Panthers, "it's not known how much -- if anything -- he shelled out for this" (MIAMIHERALD.com, 8/18).
PUT A CAP ON IT: In Atlanta, George Mathis reports California-based Billion Int'l Trading Inc. is "being sued for more than half a million dollars for trying to import counterfeit" Braves caps into the U.S. Federal prosecutors on Thursday said that a "federal complaint seeks the financial penalty for violating the intellectual property rights" of the MLB club. The caps, "intended for distribution in the Atlanta area, were seized" at the city's Hartsfield-Jackson Int'l Airport in December '08 (ATLANTA CONSTITUTION, 8/19).