FIFA Sponsors Have Yet To Pull Out Of Deals Sponsors Detail Activation Plans For WWC Women's World Cup TV Ads Selling Fast For Fox Report: UA Making Big Push For Univ. Of Texas Lightning Take Social Media Taglines To Market Chase Seeing Big Return From NHL ECF IndyCar's Kanaan Gets Taylor Swift Paint Scheme Keselowski: Speaking Out Has Cost Me Deals Marketplace Roundup Visa, Other Sponsors Make Statements On FIFA
Upcoming Conferences and Events
SBD/August 19, 2011/Marketing and Sponsorship
Published August 19, 2011
PAINT THE TOWN RED: In Miami, George Richards noted the NHL Panthers are "in the middle of replacing the green seat coverings in the lower bowl of the BankAtlantic Center with red ones" as part of the team's new "Seeing Red" campaign. Zimmerman Advertising "has its logo on the new seats," which "look pretty nice." Since Zimmerman Advertising Owner Jordan Zimmerman is a partner in the Panthers, "it's not known how much -- if anything -- he shelled out for this" (MIAMIHERALD.com, 8/18).
PUT A CAP ON IT: In Atlanta, George Mathis reports California-based Billion Int'l Trading Inc. is "being sued for more than half a million dollars for trying to import counterfeit" Braves caps into the U.S. Federal prosecutors on Thursday said that a "federal complaint seeks the financial penalty for violating the intellectual property rights" of the MLB club. The caps, "intended for distribution in the Atlanta area, were seized" at the city's Hartsfield-Jackson Int'l Airport in December '08 (ATLANTA CONSTITUTION, 8/19).